SUM EFFECT COMMERCIAL PHOTOGRAPHY, VIDEOGRAPHY & FILMMAKING STUDIO

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SUM EFFECT COMMERCIAL PHOTOGRAPHY, VIDEOGRAPHY & FILMMAKING STUDIO

Commercial Photography | Videography | Branded Films | Visual Storytelling

Industry Services & Supplier

📍 Perth, Western Australia

📞 08 6500 0229

📧 info@sumeffect.com.au

🌐 https://www.sumeffect.com.au

INSTAGRAM: @sumeffectstudio

YOUTUBE: @sumeffectstudio

LINKEDIN: @sumeffect

Company Overview

Sum Effect Commercial Photography & Filmmaking Studio creates business imagery with energy, enthusiasm, and a genuinely collaborative spirit. From stills to video and short films, their work helps today’s organisations clearly show who they are, what they stand for, and why their people matter.

Sum Effect crafts strong, visually striking content designed to work seamlessly across platforms — communicating people, values, culture, products, services, and spaces with clarity and purpose. Their visual storytelling brings organisations to life and helps everyday people feel proud and walk tall about their role in the bigger picture.

Behind every great visual is a skilled, production-aware team led by founder Matt Reed, delivering professional, reliable outcomes for agencies, brands, and productions across Western Australia and beyond.

Services

Branded Films

Brand Videos

Image & Video Libraries

Business Portraits

Product Photography

Set Stills & Production Photography

Product Videos

Studio & Equipment Capability

Fully equipped commercial photography and filmmaking studio (Perth)

Professional stills and cinema camera systems

Controlled studio lighting for photography and video

Portable lighting kits for location shoots

Audio capture equipment for interviews and branded content

Stabilisation, support and rigging systems

In-house post-production, editing and delivery workflows

Recent Projects

Henry Black – The Art of Intention

Everywhere – Periscope Crew

Dena Lawrence Rugs

City of Karratha & Rio Tinto – 10 Year Partnership

PHB Port Hedland – Those Small Things

(Additional projects available via Sum Effect’s online image and video library)

Agencies & Production Partners

Braincells · ChangeMakers Media & PR · Elevencom · Lateral Aspect · Media on Mars · Propeller Brands · Resource Communications · Two from Two · Wahoo Advertising

Selected Production & Commercial Clients

Assistance Dogs of Australia · Australian Table Grapes · BCI Minerals · BHP · Bis Industries · Bondi Boost · Centre for Offshore Foundation Systems · Covalent Lithium · Croissant Express · D'Orsogna Smallgoods · EFM Mobile & Tablet Gear · Fortescue · Glencore · Heidelberg Materials Australia · Jester’s Pies · Muzz Buzz · Nina’s Jewellery · Sodashi Skincare · St Barbara Limited · St John Ambulance · WAMMCO International

Availability

Available for commercial projects, production support, and agency work

Studio-based and on-location services across Western Australia

You will get a PNG (4MB) file

Sum Effect | Feel Proud Walk Tall. A Photographer’s Journey | Branded Film

A Sum Effect Production

Director Matt Reed | Producer Lisa Reed

Editor Kate Ellen Campbell | Camera Matt Reed, Kate Ellen Campbell, Henry Whitehead

Sound Designer Haresh Chandra | Colourist Dmytro Bas of The DB Post ‪@Thedbpost‬

Title Design Kim Wood of 485 Design

Archival Footage Provided by Sum Effect

Order of Appearance | Matt Reed, Kate Ellen Campbell, Haresh Chandra, Lisa Reed, Yoshitaka 'Sanshi' Saegusa, Henry Whitehead, Jasmin Bernhagen, Cristina Londono, Justine Kiggen, Cevrina Reed

Special thanks to our wonderful clients.

Sum Effect is a Commercial Photography, Video & Filmmaking studio based in Perth, Western Australia. Led by Matt Reed.

Website https://www.sumeffect.com.au/ | Portfolio https://www.sumeffect.com.au/se-portf...

Henry Black | The Art of Intention (Branded Film)

A Sum Effect Production

Director, DOP, Editor Matt Reed | Producer Lisa Reed

Featuring | Henry Whitehead, Tessa Mackay

First AD, Camera Jessica Correia | BTS Cinematographer Elliot Ramsay | Sound Design Rob Johnson

Equipment

Canon EOS C400, Canon EOS C70, Canon RF 35mm f/1.4L, Canon RF 50mm f/1.4L,

Canon RF 24-70 f/2.8L, DJI Mavic 3 Cine

Filmed in Fremantle (Walyalup) and Perth (Boorloo), Western Australia.

Outside The Frame | Episode 1: Pacific Aria Cruise Ship for P&O Cruises

Production Team

Director Matt Reed | Producer | Shelley Leary

Camera Henry Whitehead | Sound Matt Reed

Editor, Colourist Henry Whitehead

Location | Brisbane, Australia

Order of Appearance | Matt Reed, Henry Whitehead

Outside The Frame | Episode 2: Product Photography, Industrial Locations and Business Portraits

Production Team

Director Matt Reed | Producer Shelley Leary

Camera Henry Whitehead, Odette Vonk

Sound Matt Reed | Editor, Colourist Henry Whitehead

Location | Our studio, East Fremantle

Order of Appearance | Matt Reed, Henry Whitehead, Odette Vonk

Outside The Frame | Episode 3: Studio Fashion Flat-Lays to Agriculture Environmental Portraits

Production Team

Director Matt Reed | Producer Shelley Leary

Camera Henry Whitehead, Odette Vonk

Sound Matt Reed | Editor, Colourist Henry Whitehead

Location Our Studio, East Fremantle

Order of Appearance Matt Reed, Henry Whitehead, Tash Hagan, Odette Vonk.

With special thanks to our clients for their support too.

Outside The Frame | Episode 4: Kailis Trigg Beach

Production Team

Director Matt Reed | Producer Shelley Leary

Camera Henry Whitehead | Sound Matt Reed

Editor, Colourist Henry Whitehead

Location Trigg Beach, Perth, Western Australia

Order of Appearance // Matt Reed, Henry Whitehead.

With special thanks to the Kailis front and back of house teams too.

Outside The Frame | Episode 5: House of Ernest

Production Team

Director, Lighting, Sound Recording Matt Reed | Producer Shelley Leary

Photographer, Editor, Colourist, Sound Mix Henry Whitehead | BTS Camera Odette Vonk

Location Chris Huzzard Studios

Order of Appearance Odette Vonk, Henry Whitehead, Matt Reed, House of Ernest team and talent.

Outside The Frame | Episode 6: Centre for Offshore Foundation Systems

Production Team

Director Matt Reed | Producer Shelley Leary

Camera Henry Whitehead, Odette Vonk

Sound Matt Reed | Editor, Colourist Henry Whitehead

Location UWA, Perth, Western Australia

Order of Appearance Matt Reed, Henry Whitehead.

Outside The Frame | Episode 7: Passel Estate Winery in Margaret River Region

Lush vineyards, golden light, and a rich winemaking tradition—this episode takes us to Passel Estate in Margaret River. Follow our creative process as we craft imagery that blends brand storytelling with the region’s stunning landscapes.

Join Matt & Henry as they hit the road and head down south.

Production Team

Director Matt Reed | Producer Shelley Leary

BTS Camera Henry Whitehead | Sound Recording Matt Reed

Editor, Colourist Henry Whitehead | Sound Mix Henry Whitehead

Location Passel Estate in Margaret River, Western Australia

Order of Appearance Matt Reed, Henry Whitehead, and the Passel Estate team.

Outside The Frame | Episode 8: DADAA Inclusive Arts

A celebration of inclusion and creativity, our shoot with DADAA showcases the intersection of art and accessibility. This episode dives into the power of visual storytelling in the arts sector, capturing the vibrancy and impact of this community-driven organisation.

Join Matt, Henry and Odette on this outside the frame adventure.

Production Team

Director Matt Reed | Producer Shelley Leary

BTS Camera Matthew Bettinaglio | Sound Recording & Sound Mix Matthew Bettinaglio

Editor, Colourist Matthew Bettinaglio

Location DADAA, Fremantle, Western Australia

Order of Appearance Matt Reed, Henry Whitehead, Odette Vonk and wonderful DADDA talent.

Outside The Frame | Episode 10: Everywhere – Behind the Scenes of a Remarkable Film

This film is part of Outside The Frame, a Sum Effect initiative for stories that stretch beyond the commercial - and into the heart.

A Sum Effect Production

Director Matt Reed | Producer Lisa Reed

Camera & Lighting Matt Reed, Henry Whitehead, Jessica Correia | Sound, Voice Over Matt Reed

Editor Henry Whitehead, Matt Reed | Colour Matt Reed

SUM EFFECT COMMERCIAL PHOTOGRAPHY, VIDEOGRAPHY & FILMMAKING STUDIO