Matt Reed | Still Photographer | Videographer | Filmmaker | Business Owner of Sum Effect Commercial Photography

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Matt Reed | Still Photographer | Videographer | Filmmaker | Business Owner of Sum Effect Commercial Photography

📍 Perth, Western Australia

📞 08 6500 0229

📧 info@sumeffect.com.au

🌐 https://www.sumeffect.com.au

Professional Summary

Matt Reed is a professional still photographer, videographer, and filmmaker with extensive experience delivering high-quality visual content for commercial, corporate, and creative productions. As the founder of Sum Effect, Matt works across photography and motion to create purposeful imagery that supports storytelling, branding, and production outcomes.

Highly experienced in working around active sets and operational environments, Matt understands production workflows, set etiquette, discretion, and timing. He brings a calm, professional presence and works efficiently alongside crews to deliver consistent, production-ready results.

Recent Projects (see links below)

Henry Black – The Art of Intention

Everywhere – Periscope Crew

Dena Lawrence Rugs

City of Karratha & Rio Tinto – 10 Year Partnership

PHB Port Hedland – Those Small Things

(Selected projects – full portfolio available online at www.sumeffect.com.au)

Equipment & Studio Capability

Access to a fully equipped commercial photography and video studio in Perth

Professional photography and cinema camera systemsControlled studio lighting for stills and video

Location lighting kits for on-site shoots

Audio capture equipment for interviews and branded content

Stabilisation, support, and rigging systems

End-to-end post-production editing and delivery workflows

Key Skills

Unit Still Photography

On-Set Photography & Videography

Commercial & Corporate Visual Content

Behind-the-Scenes Coverage

Lighting for Photography & Video

Post-Production Editing & Delivery

Working Discreetly on Active Sets

Client Liaison & Brief Interpretation

Availability

By request - Available for WA-based productions and projects

You will get a PNG (368KB) file

Sum Effect | Feel Proud Walk Tall. A Photographer’s Journey | Branded Film

A Sum Effect Production

Director Matt Reed | Producer Lisa Reed

Editor Kate Ellen Campbell | Camera Matt Reed, Kate Ellen Campbell, Henry Whitehead

Sound Designer Haresh Chandra | Colourist Dmytro Bas of The DB Post ‪@Thedbpost‬

Title Design Kim Wood of 485 Design

Archival Footage Provided by Sum Effect

Order of Appearance | Matt Reed, Kate Ellen Campbell, Haresh Chandra, Lisa Reed, Yoshitaka 'Sanshi' Saegusa, Henry Whitehead, Jasmin Bernhagen, Cristina Londono, Justine Kiggen, Cevrina Reed

Special thanks to our wonderful clients.

Sum Effect is a Commercial Photography, Video & Filmmaking studio based in Perth, Western Australia. Led by Matt Reed.

Website https://www.sumeffect.com.au/ | Portfolio https://www.sumeffect.com.au/se-portf...

Henry Black | The Art of Intention (Branded Film)

A Sum Effect Production

Director, DOP, Editor Matt Reed | Producer Lisa Reed

Featuring | Henry Whitehead, Tessa Mackay

First AD, Camera Jessica Correia | BTS Cinematographer Elliot Ramsay | Sound Design Rob Johnson

Equipment

Canon EOS C400, Canon EOS C70, Canon RF 35mm f/1.4L, Canon RF 50mm f/1.4L,

Canon RF 24-70 f/2.8L, DJI Mavic 3 Cine

Filmed in Fremantle (Walyalup) and Perth (Boorloo), Western Australia.

Outside The Frame | Episode 1: Pacific Aria Cruise Ship for P&O Cruises

Production Team

Director Matt Reed | Producer | Shelley Leary

Camera Henry Whitehead | Sound Matt Reed

Editor, Colourist Henry Whitehead

Location | Brisbane, Australia

Order of Appearance | Matt Reed, Henry Whitehead

Outside The Frame | Episode 2: Product Photography, Industrial Locations and Business Portraits

Production Team

Director Matt Reed | Producer Shelley Leary

Camera Henry Whitehead, Odette Vonk

Sound Matt Reed | Editor, Colourist Henry Whitehead

Location | Our studio, East Fremantle

Order of Appearance | Matt Reed, Henry Whitehead, Odette Vonk

Outside The Frame | Episode 3: Studio Fashion Flat-Lays to Agriculture Environmental Portraits

Production Team

Director Matt Reed | Producer Shelley Leary

Camera Henry Whitehead, Odette Vonk

Sound Matt Reed | Editor, Colourist Henry Whitehead

Location Our Studio, East Fremantle

Order of Appearance Matt Reed, Henry Whitehead, Tash Hagan, Odette Vonk.

With special thanks to our clients for their support too.

Outside The Frame | Episode 4: Kailis Trigg Beach

Production Team

Director Matt Reed | Producer Shelley Leary

Camera Henry Whitehead | Sound Matt Reed

Editor, Colourist Henry Whitehead

Location Trigg Beach, Perth, Western Australia

Order of Appearance // Matt Reed, Henry Whitehead.

With special thanks to the Kailis front and back of house teams too.

Outside The Frame | Episode 5: House of Ernest

Production Team

Director, Lighting, Sound Recording Matt Reed | Producer Shelley Leary

Photographer, Editor, Colourist, Sound Mix Henry Whitehead | BTS Camera Odette Vonk

Location Chris Huzzard Studios

Order of Appearance Odette Vonk, Henry Whitehead, Matt Reed, House of Ernest team and talent.

Outside The Frame | Episode 6: Centre for Offshore Foundation Systems

Production Team

Director Matt Reed | Producer Shelley Leary

Camera Henry Whitehead, Odette Vonk

Sound Matt Reed | Editor, Colourist Henry Whitehead

Location UWA, Perth, Western Australia

Order of Appearance Matt Reed, Henry Whitehead.

Outside The Frame | Episode 7: Passel Estate Winery in Margaret River Region

Lush vineyards, golden light, and a rich winemaking tradition—this episode takes us to Passel Estate in Margaret River. Follow our creative process as we craft imagery that blends brand storytelling with the region’s stunning landscapes.

Join Matt & Henry as they hit the road and head down south.

Production Team

Director Matt Reed | Producer Shelley Leary

BTS Camera Henry Whitehead | Sound Recording Matt Reed

Editor, Colourist Henry Whitehead | Sound Mix Henry Whitehead

Location Passel Estate in Margaret River, Western Australia

Order of Appearance Matt Reed, Henry Whitehead, and the Passel Estate team.

Outside The Frame | Episode 8: DADAA Inclusive Arts

A celebration of inclusion and creativity, our shoot with DADAA showcases the intersection of art and accessibility. This episode dives into the power of visual storytelling in the arts sector, capturing the vibrancy and impact of this community-driven organisation.

Join Matt, Henry and Odette on this outside the frame adventure.

Production Team

Director Matt Reed | Producer Shelley Leary

BTS Camera Matthew Bettinaglio | Sound Recording & Sound Mix Matthew Bettinaglio

Editor, Colourist Matthew Bettinaglio

Location DADAA, Fremantle, Western Australia

Order of Appearance Matt Reed, Henry Whitehead, Odette Vonk and wonderful DADDA talent.

Outside The Frame | Episode 10: Everywhere – Behind the Scenes of a Remarkable Film

This film is part of Outside The Frame, a Sum Effect initiative for stories that stretch beyond the commercial - and into the heart.

A Sum Effect Production

Director Matt Reed | Producer Lisa Reed

Camera & Lighting Matt Reed, Henry Whitehead, Jessica Correia | Sound, Voice Over Matt Reed

Editor Henry Whitehead, Matt Reed | Colour Matt Reed